Document text
F. No.- 13/14/11 /2025-PR
द:- 14/07/2025
To
All Addl. Commissioners & Regional Directors/Regional
Directors/
Director(Incharge)/Joint Directors(Incharge)/Dy.
Directors(Incharge)
Subject : Guidelines for Effective Implementation and Publicity
of SPREE 2025 & AMENESTY Scheme 2 Campaign – reg.
Madam/Sir,
The Employees’ State Insurance Corporation (ESIC) has launched
SPREE 2025 (Scheme for Promotion of Registration of Employers and
Employees), a special campaign effective from 1st July to 31st
December 2025, to encourage self- registration of unregistered
employers and employees under the ESI Act. In order to ensure effective
implementation and widespread publicity of the scheme, all field offices
are directed to strictly adhere to the following instructions:
1. Please focus campaign efforts on all industrial hubs and districts
where the ESI scheme is in force. Set up Facilitation Centres and Help
Desks to support employers in the registration process.
2. Conduct seminars, workshops, and panel discussions involving
employer and employee groups, ESIC members, and stakeholders to
promote awareness and resolve queries related to SPREE 2025. Use the
media kit (including logo, standee, backdrops, ppt, etc) provided by
Headquarters Office for branding in these meetings.
3. Engage pro-actively with Employers’/Employees’ Associations, Trade
Unions,
MSME
Clusters,
State
Labour/Industry/MSME/Commerce
Departments, DIMS Offices, and local self-government institutions like
Municipalities and Municipal Corporations for the promotion of the
scheme through their channels.
4. Share flyers, infographics, and campaign messages digitally with
employers and email. This is crucial to cover informal sectors and small
establishments.
5. All SPREE 2025 content posted on ESIC Headquarters' social media
handles must be reposted/shared by Field Units through their official
E-13/14/11/2025-PR
I/2773358/2025
handles. Translations in local languages are permitted, but content
integrity must be maintained. Field units are also encouraged to create
region-specific content aligned with the central messaging and share it
with Headquarters Office for approval before posting.
6. Field offices must collect beneficiary testimonials and Q&A session
videos with officers, and share the same with PR Branch for wider
dissemination across digital platforms.
7. Advertisements in nationals and CBC-empanelled newspapers will be
released centrally by the Headquarters. However, Regional Directors and
Incharges may publish SPREE content in other local newspapers, using
Headquarters-approved material only.
8. Outdoor publicity i.e. installing hoarding/ billboards at factory gates,
labour chowks, transport hubs, and other high-visibility areas will be
handled by Headquarters Office.
9. Field offices may engage local cable channels to run scrolls in local
languages highlighting key points of the SPREE scheme.
10. All field offices must prepare and share a detailed action plan for of
SPREE 2025 with the Revenue Branch, ESIC Headquarters by 187h July
2025, keeping PR Branch in CC.
11. Field Units must submit Action Taken Reports (ATR) to the Revenue
Branch thrice every month, on the 10th, 20th, and 30th, detailing
outreach activities, photos, stakeholder feedback, and upcoming plans.
12. Explainer videos on the scheme benefits will also be shared shortly
for use in local events and digital channels.
13. All field offices are required to document each activity conducted
under SPREE 2025, including photo evidence, attendance sheets,
feedback forms, and media coverage, and share these periodically with
HQ.
14. The pamphlet and flier/one-pager content provided along with this
communication may be used by all field offices for dissemination and
awareness generation. Local newspaper distributors may also be
calculated for circulation of flier/one-pager through their network.
15. It has been observed that the landline numbers of some field
offices are either not in working condition or the calls are not being
attended to. In this regard, all Regional Directors are requested to
ensure that the landline numbers/contact details available on the
respective micro websites are functional and that all calls are attended
to promptly.
16. Feedback received through social media handles and other
communication channels must be regularly analysed and shared with
the Headquarters Office for evaluation and strategic inputs.
17. To sustain the momentum of the campaign, field offices must ensure
continuous and visible engagement with stakeholders through regular
E-13/14/11/2025-PR
I/2773358/2025
activities, timely content dissemination, and consistent public outreach
till the end of the scheme period.
Compliance with these directions is mandatory and will be
monitored regularly by the Revenue and PR Branch, Hqrs. Office.
These instructions are issued with the approval of the Director
General, ESIC.
Yours faithfully
Shreyas Singh
Dy. Director(PR)
Email: pr.branch-hq@esic.nic.in
Copy to:-
1. PPS / PS to DG, FC, CVO
2. IC, Revenue -for kind information and further action please.
3. All ICs/ MCs, Hqrs., for kind information and necessary action.
4. Website Contents Manager with a request to upload the same on ESIC
Website.
E-13/14/11/2025-PR
I/2773358/2025
