Reserve Bank of India (Housing Finance Companies) Second Amendment Directions, 2026

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RBI/2026-27/124 DOR.MCS.REC.No.103/01-01-039/2026-27 June 15, 2026 Reserve Bank of India (Housing Finance Companies) Second Amendment Directions, 2026 Reserve Bank had earlier issued instructions on ‘Advertising, Marketing and Sales’ to Housing Finance Companies (HFCs) under Chapter-X on ‘Fair Practices Code’ in Reserve Bank of India (Housing Finance Companies) Directions, 2025 . The extant instructions have since been reviewed and it has been decided to issue comprehensive instructions on advertising, marketing and sale of financial products / services to all Non-Banking Financial Companies (NBFCs), including HFCs but excluding Core Investment Companies, NBFC-Account Aggregators, Non-Operative Financial Holding Companies, and NBFCs not having any customer interface, under the Reserve Bank of India (Non-Banking Financial Companies – Responsible Business Conduct) Directions, 2025 . 2. In exercise of the powers conferred by Section 30A of the National Housing Bank Act,1987, the Reserve Bank, being satisfied that it is necessary and expedient in public interest so to do, hereby issues the Amendment Directions hereinafter specified. 3. Short Title and Commencement (1) These Directions shall be called the Reserve Bank of India (Housing Finance Companies) Second Amendment Directions, 2026. (2) These Directions shall come into effect on January 1, 2027 . 4. These Amendment Directions shall modify the Reserve Bank of India (Housing Finance Companies) Directions, 2025 as under: (1) In Chapter-X on ‘Fair Practices Code’, the sub-sections A.10 Advertising, Marketing and Sales (paragraphs 150 to 154) and A.11 Code of Conduct for DSAs/DMAs (paragraphs 155 to 157) shall be deleted and substituted with a new sub-section as under: “A.11A Advertising, Marketing and Sale of Financial Products / Services by HFCs 157A. An HFC shall ensure compliance with the provisions of paragraphs 101A to 101ZA under Chapter IIIA of Reserve Bank of India (Non-Banking Financial Companies – Responsible Business Conduct) Directions, 2025 .” (Veena Srivastava) Chief General Manager