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TELECOM REGULATORY AUTHORITY OF INDIA
4IRG ROR/Government of India
DIRECTION
Subject: Direction under section 13, read with subclauses (i) and (v) of clause (b) of sub
section (1) of section 11, of the Telecom Regulatory Authority of India Act, 1997
(24 of 1997) regarding measures to curb misuse of Headers and Content
Templates under Telecom Commercial Communications Customer Preference
Regulations, 2018 (6 of 2018).
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TRAI
August 30, 2024
F.No. D-27/I(2)/2024-QoS (E-13563) -Whereas the Telecom Regulatory Authority of India
(hereinafter referred as the Authority"), established under sub-section (1) of section 3 of the
Telecom Regulatory Authority of India Act, 1997 (24 of 1997) (hereinafter referred to as
*TRAI Act"), has been entrusted with discharge of certain functions, inter alia, to regulate the
telecommunication services; ensure technical compatibility and effective inter-connection
between different service providers; lay-down the standards of quality of service to be provided
by the service providers and ensure the quality of service and conduct the periodical survey of
such services provided by the service providers so as to protect the interest of the consumers
of telecommunication service:
2.
And whereas the Authority, in exercise of the powers conferred upon it under section
36, read with sub-clause (v) of clause (b) and clause (c) of sub-section (1) of section 11, of the
TRAI Act, made the Telecom Commercial Communications Customer Preference Regulations,
2018 (6 of 2018) dated the 19h July, 2018 (hereinafter referred to as the "regulations"), to
And whereas the Authority, in exercise of the powers conferred upon it under section
13, read with sub-clauses (i) and (v) of clause (b) of sub-section () of section 11, of the TRAI
Act and the provisions of the regulations, issued a Direction No. D-27/1/(2))2024-QoS (E
13563) dated the 20" August 2024, regarding measures to curb misuse of Headers and Content
Templates under the regulations, to all Access Providers, and a copy of the said Direction is
enclosed as Annexure to this Direction:
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World Trade Center, Tower-F, (4" to 7 Floors), Nauroji Nagar, New Delhi-110029
Tel. : 011-20907752 / www.trai.gov.in
regulate unsolicited commercial communications;
And whereas after the issuance of the said Direction dated the 20n August 2024, the
Authority received requests from Access Providers stating, inter alia, that:
4.
(a) the functionality of registration of whitelisted data by the Principal Entities is either
already functional or will be functional shortly;
(b) for exchange of whitelisted information across the Access Providers, chain-code
for the same is to be deployed and tested by all of them and therefore additional
time is required;
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Now, therefore, on holistic review of the implementation related issues raised by the
Access Providers, the Authority, in exercise of the powers conferred upon it under section 13,
read with sub-clauses (i) and (v) of clause (b) of sub-section (1) of section 11, of the Telecom
Regulatory Authority of India Act, 1997 (24 of 1997) and the provisions of the Telecom
Commercial Communications Customer Preference Regulations, 2018 (6 of 2018) and in
partial modification of Direction No. D-27/1/(2)/2024-Q0S (E-13563) dated the 20th August
2024, hereby directs all the Access Providers to ensure that the traffic containing URLs/ APKS/
OTT links, which are not whitelisted, is not permitted with efect from the 1* October, 2024;
7.
(c) as far as the implementation of call back numbers is concerned, it requires further
deliberation among Access Providers;
6.
The revised timelines for implementation of call back numbers shall be fixed
separately;
To
All the Access Providers are directed to comply with the above Directions and furnish
to the Authority an updated status on action taken, including updating of CoPs, within fifteen
days and compliance report within thirty days from the date of issue of this Direction.
All Access Providers
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(Jaipal Singh Tomar)
Advisor (QoS-II)
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Annexure
